Metody výzkumu politické komunikace v nových médiích: Přehledová studie Prečítať

RESEARCH METHODS OF POLITICAL COMMUNICATION IN NEW MEDIA: A REVIEW STUDY

Olga Brunnerová - Jakub Charvát

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Politické vedy, Volume 20, Number 3/2017, pages 116-149

Odporúčaná forma citácie článku / Recommended form for quotation of the article:

BRUNNEROVÁ, O. – CHARVÁT, J. 2017. Metody výzkumu politické komunikace v nových médiích: Přehledová studie. In Politické vedy. [online]. Roč. 20, č. 3, 2017. ISSN 1335–2741, s. 116-149. Dostupné na internete: <http://www.politickevedy.fpvmv.umb.sk/archiv-vydani/2017/3-2017/olga-brunnerova-jakub-charvat.html>.

ABSTRACT

Recent advances and innovations in media and information and communication technologies have raised extremely important issue of the necessity of rethinking what we study and how do research on political communication in the context of new media landscape. Thus, the challenge for the paper was to explore the research methods of the manufold studies on political communication in the new media environment and to systematize the results into a comprehensive methodological “state-of-the art” report. The theoretical-methodological study strives to comprehensively outline the utmost important methodological aspects of the research of a new, yet crucial facet of political communication –one that takes place online, through the new media, as communicating politics online has become an essential part of modern political campaigningand of the everyday lives of both politicians and citizens. The aim of the study is to delineate the methods and techniques of data collection and analysis used in this line of research and to point out and discuss new trends and tools equipped by political scientists. To that end, the study examines 180 articles published in nine selected scientific journals over an 8-year period stretching from the beginning of 2009 to March 2017. Moreover, examined is the application of these methods in relation to specific topics and research designs, and the limitations of such research of the new media are scrutinized as well.

Key words: political communication, new media, research methods, social networks, web 2.0.