Dopad vstupu do EÚ na vnútroštátnu dimenziu verejnej diplomacie Prípad Česka Prečítať

THE IMPACT OF THE EU ACCESSION ON THE DOMESTIC DIMENSION OF PUBLIC DIPLOMACY THE CZECH CASE

Jana Peterková

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Politické vedy, Volume 20, Number 2/2017, pages 8-26

Odporúčaná forma citácie článku / Recommended form for quotation of the article:

PETERKOVÁ, J. 2017. The Impact of the EU Accession on the Domestic Dimension of Public Diplomacy –The Czech Case. In Politické vedy. [online]. Roč. 20, č. 2, 2017. ISSN 1335–2741, s. 8-26. Dostupné na internete: <http://www.politickevedy.fpvmv.umb.sk/archiv-vydani/2017/2-2017/jana-peterkova.html>.

ABSTRACT

The European Union currently faces many problems, including its image among the public in member states. This article goes back in time to the Grand Accession from 2004 to remember a rather positive approach of candidate countries to the EU. The aim is to investigate whether and how the whole movement has influenced publicdiplomacy activities as it represented a significant political impulse in many candidate countries. This study examines the pre-accession strategy and later activities at the strategic documents level. Using the documentary analysis, text focuses on the occurrence of some terms associated with good image and presentation in documents as well as changes in conceptual apparatus that was used. The results show that there is a difference in influence of the pre-accession strategy on the information and communication strategy on European affairs and public diplomacy or general presentation abroad. Differences arise primarily in the terminology used, the frequency of documents adopted and the extent to which they are being met. Each area is also managed by another government body. Principles of the campaign and communication on European affairs with domestic public became an integral part of domestic information policy and the occurrence of its documents has intensified over time. On the other hand, general presentation and good image of a country, even if presented in concepts of foreign policy and government statements, until recently has had almost no practical impact on the activities of state authorities.  It is nevertheless considered an impulse for the authorities to give a broader reflection on the good name of the country abroad.

Key words: public diplomacy, domestic dimension, actors, European Union, EU accession, communication strategy